Elrow

elrow announces line up for their New York Summer Festival at Brooklyn Mirage

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https://www.avant-gardner.com/events/2022/07/23/elrow
https://www.facebook.com/avantgardnerbk/

More about:
Watch the elrow mini historical documentary HERE.
Watch the making of the elrow performances and decors HERE.

The world’s most vividly imaginative and colourful party is coming back to New York City’s Brooklyn Mirage on Saturday July 23rd. Featuring 10+ hours of music across two stages with indoor and outdoor dancing, special sunset sets and much more under their twisted Wild Wild West theme of Far Rowest! Soundtracked by special guest Paco Osuna, along with Cloonee, Francis Mercier, Honeyluv, Franky Rizardo, Jean Pierre, Joshwa, Martin Ikin, Mele, Neo, Shermanology, Toni Varga with more to come. After a sold out pre-sale, limited tickets are now on sale to the public here.

elrow is known all over the planet for its out of this world production and spectacularly immersive themes. It is a carnival experience unlike any other – one that overloads you with sensory delights and takes you a million miles away from everyday life. There is no expense spared when the team rolls into town and this time it is at the all new Brooklyn Mirage.. The Wild Wild West theme means you can expect all manner of cowboy designs, Western props and vibrant decor that will transport you into another world.

PRAISE FOR elrow:

Now elrow is a “worldwide sensation” (Forbes) powered by a “nightlife dynasty” (Resident Advisor) rapidly becoming “The Medicis of raving” (The Guardian). To put it simply: “Fun cannot be created, marketed, or bought, and the family-run business of elrow house parties encapsulates such vibes with effortless finesse.” (Complex)

ABOUT elrow

elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra; the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain.

From their head-quarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus inspired parties with tickets to the visual spectaculars usually selling out in minutes.

A myriad of different themes and concepts makeup elrow’s zeitgeist with sub-brands including ‘Rowlympics’; their own take on the Olympic games, their Brazilian jungle carnival theme, ‘Sambodromo de Brasil’ and flag-ship theme ‘Singermorning’.

​​ABOUT AVANT GARDNER — A one-of-a-kind gem, the 80,000 square foot venue is home to The Brooklyn Mirage, The Great Hall, and The Kings Hall. Prominently boasting a state-of-the-art KV2 sound system, a 200-foot video wall, mesmerising laser displays, and pyrotechnic capabilities, the multifaceted indoor and outdoor events space was nominated for ‘Best Club’ in the 2019 International Dance Music Awards. Having hosted everything from live music to EDM, underground house, and techno, the venue has become the crown jewel for New York nightlife aficionados. Since re-opening its doors last summer, the venue has already welcomed the likes of Above & Beyond, Black Coffee, Carl Cox, Christina Aguilera, John Summit, Jungle, Kaytranada, Skrillex, Tycho, and many more, setting an exciting glimpse as to what to expect within the next year.

Led by Avant Gardner’s founder, owner, and chief creative officer, Billy Bildstein, The Brooklyn Mirage’s latest iteration boasts its most intricate and impressive design yet. A collaboration between Bildstein and new multi-media studio Conveyor, the new design features one of the world’s largest outdoor video walls at 200 feet in length and 30 feet high. Displayed over 1000 LED panels at 15K ultra-wide resolution, the roughly 30 million pixels will allow for film grade visual effects. With a custom-built media server and its processing technology, leading visual content creators from around the world will have the ability to go beyond traditional show visuals and create real-time generated experiences set in hyperrealistic environments, a first at this scale. With construction and roof design led by NYC-based construction studio HEINI, The Brooklyn Mirage’s new stage roof spans over 100 feet wide and 50 feet in depth and features an eye-catching floating effect as a result of its modular space frame system, the first fully domestically fabricated stage of its kind.

Kaos Garden is the First Immersive Experience of Elrow Art

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Following its US debut in Miami at Art Basel on December 6, elrow’art’s Kaos Garden will make its New York debut on three stages at Avant Gardner on December 14.

Famed Multidisciplinary artist Okuda San Miguel and Renowned Producer/ DJ Paco Osuna will represent, through avant-garde art and electronic music, their particular vision of ‘The Garden of Earthly Delights’ in an experience where the audience will be part of a great piece of interactive art.

elrow and Paco Osuna have curated a very special musical lineup featuring the trendiest DJS from around the globe: Lee Foss, Eats Everything, Latmun, and Jacky plus B2B sets from Jean Pierre and Jesse Collaso, and Charles Meyer and Joe Pompeo, as well as elrow residents Bastian Bux and De La Swing. Lee Foss’s Repopulate Mars crew will take over King’s Hall with its out-of-this-world vibe. The event continues elrow’s celebrated New York residency and provides New Yorkers a one of a kind experience unlike any they’ve had before.

For the first time, elrow’art takes over three stages at Avant Gardner, The Great Hall, Lost Circus, and elrow partners with Repopulate Mars for Kings Hall takeover

elrow Facebook: https://www.facebook.com/elrowofficial/
elrow Twitter: https://twitter.com/elrow_
elrow Instagram: https://www.instagram.com/elrowofficial/

The first Boundary Festival crossed some serious borders. Review 2016.

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Pushing the parameters of what is jovially known amongst us music journalists as ‘festival season’ lies Boundary Brighton. Boasting an impressive line-up for its inaugural year, this one-day dance music extravaganza definitely made its mark. Exhibiting an impressive list of DJ’s and acts across four stages, the festival collaborated with clubs and venues across Brighton alongside party innovators Elrow, music publication Mixmag and the infamous LWE to curate something pretty brilliant to witness.

 

 

The main stage combined one of Brighton’s most beloved venues, Concorde, with the go-to publication for all things clubbing and dance music; Mixmag. Artists such as Bondax and Groove Armada (DJ set) took to the stage, as well as the energetic Gentleman's Dub Club, a delightful surprise, whose combination of ska and dubstep, suited appearance and Yorkshire accents over reggae vocals, brought an incredible live show. A DJ set by Wilkinson closed the stage down with an immense stamina and an energetic collection of tunes.  

 

 

Notorious party-starters Elrow teamed up with Brighton’s The Arch – formerly known as Digital – to create a colourful psychedelic stage. If you haven't yet heard of Elrow, that's about to change, as the Barcelonian party enthusiasts have been putting on nights left right and centre; most notably the Ibiza classic Space. The Vibrant tent hosted the likes of Solardo, Seth Troxler, and Richy Ahmed all cocooned in a tent trying to be Woodstock, yet sounding pretty far from it.

 

One of London’s biggest underground events organisers LWE teamed up with Brighton club Patterns; still relatively new on the club scene since the death of Audio not too long ago (may it rest in peace) and I must say, whoever had the idea to build a fake London Warehouse as the set up for an inside stage was a genius. Entering the ‘building’ transported you into a club-like arena, where the likes of Jackmaster, Joy Orbison wowed the crowd, as well as sets from Patterns residents themselves. Last but not least, Boundary also set it’s very own bandstand. The smallest stage but still able to attract a crowd, the masked man Jaguar Skills played a hit-heavy set, albeit sounding a little rusty.

 

The man of the hour award definitely goes to Craig David and his new DJ project TS5. After the build up of one of the biggest revivals in garage history, Craig David’s comeback is definitely going strong. Though rumours of TS5 being a little rusty are still floating around, by the time the headliner hit the stage you could tell he’s cleaned up his act and his setlist was selectively fine tuned to please everyone from the 90’s kids in the crowd to old school garage fanatics. Being a fan as I am, I must say I’m probably a little biased but listening to Fill Me In and Seven Days live was enough to complete my summer of festivalling and if the attitude of my fellow punters in that crowd was anything to go by, I’m guessing they’d agree with me.

 

Craig David/ TS5 headlining the main stage.

 

This being said you can tell Boundary is still finding its feet. Though it’s had some great ideas and, in my opinion, had a pretty successful launch, it could do with a few tweaks. There’s no specific wristband system so punters are let in with no chance of re-entry if they leave, which would be fine if it didn’t make for a very confusing entry, there are no maps or clear labels as to which stage is which and punters have to check paper set times to make sure they catch who they want to see, It’s also pretty small. Though it held a 20,000 capacity, the festival site felt similar to a village fete making the four stages feel pretty squashed together. Nevertheless, in a way, this worked as a positive, as it promised big, energetic yet friendly crowds for each stage.

 

 

The acts themselves put on a great show, but with the renowned names on the bill and the brand of Brighton nightlife surpassing the name of the festival itself, this is hardly surprising. Though despite each stage’s own collaboration, all the music did feel a bit samey, samey. DJ’s and dance music aren’t always all too different and you come to appreciate the skills of each act you see, as well as their ability to captivate a crowd, but maybe next year it would be good to focus on a specific subgenre for each stage instead of mixing it up across the board. Do this, and Boundary could quite possibly become the next dance/club pilgrimage of the summer.

 
All images provided by www.visionseven.co.uk for Boundary Brighton.