London’s most unique festival is compacted into two days this year as Battersea is transformed into an international snow sports venue complete with alpine-style ski village, the centrepiece being the iconic 32m high and 100m jump packed with 200 tonnes of real snow.
Saturday’s slope action sees the best of the British team compete with the world’s finest snowboarders for the London leg of the FIS-sanctioned World Cup and the third event on the Men’s LG World Cup tour, kicking off the UK winter sports season. Slovenian Marko Grilc claimed victory in last year’s event, but British hotshot Jamie Nicholls will be keen to improve further on his fine showing in 2010.
On the Friday, the world’s finest freestyle skiers compete in an international competition during Friday’s action from the slope where rising star Paddy Graham will be amongst the British athletes hoping to upset the much-fancied Swedes, who took all three places on the podium in 2010.
When the sun sets on the slope, the Relentless Energy Drink Freeze Festival will this year welcome headline acts The Streets, and Groove Armada presents Red Light on the main music stage, plus Zane Lowe, Everything Everything, The Joy Formidable, Beardyman and Summer Camp.
Saturday night headliners The Streets, fronted by Mike Skinner, will perform one of their last ever gigs at the event after announcing they will split later this year following the release of their final album back in February. Supporting them on the main stage on Saturday night is alternative rock band Everything Everything, whose scalding post-punk guitars and floor-filling bass lines have seen them nominated for this year’s Mercury Prize Album of the Year. Saturday will also see the highly acclaimed three-piece welsh band The Joy Formidable join the bill alongside Summer Camp, the mysterious boy-girl duo whose music has received widespread critical acclaim.
Groove Armada will be bringing their critically-acclaimed new ‘Red Light’ sound and visuals show to the main stage on the Friday night. The DJs, renowned for floor-fillers such as Paper Romance, Get Down and Superstylin’ will be performing at the Freeze Festival as part of a series of exciting gigs on their current tour. Also taking to the stage on Friday night is DJ Zane Lowe whose enthusiastic and fast-paced DJ set is guaranteed to raise the roof at this year’s Freeze Festival. Award-winning MC, Beardyman will also be joining the bill; his phenomenal beatbox skills, leftfield sense of humor and incredible musicality have made him an act not to be missed.
One of the newest attractions to the Relentless Energy Drink Freeze Festival 2011 will be the TUACA Lodge. The premium vanilla citrus liqueur will be putting on a party with top tunes from some of the UK’s best DJ’s and providing front row views of all the action from the slope. Come and enjoy a TUACA and hot cloudy apple juice whilst soaking up the atmosphere of FREEZE.
Fans wishing to attend the event are advised to visit www.relentlessfreeze.com for further ticket information.
Tickets are priced at £37 for a day pass, £60 for a season pass (2 days) and VIP day tickets for £58. Child day tickets are priced at £17 and a child’s season pass at £28.